The Internet has helped online marketing to boom. It has provided a robust platform for efficient growth of e-commerce.
No doubt, you might have come across various facts and figures on electronic commerce. This post too deals with the same topic. So what distinct are you going to expect from here? Let me tell you then. In this post, you are going to know about one of the most discussed aspects of e-commerce site i.e. online traffic.
Let’s face it first. As an entrepreneur, you would like to achieve the largest traffic for your website isn’t it? Of course yes.
Meeting the traffic is one of the various mandatory requirements for a site. Meaning, if a site has low or no traffic at all, then a campaign will underperform. Probably it might sink in the black hole of Internet.
There are various instances in this regards. Many online brands just couldn’t prosper as their websites had few visitors who converted into buyers. Well, every entrepreneur knows this risk for his website. Though there could be some visitors who would peep into your site to look for some specific products. But at the same time, you can’t guarantee that there would be too much of them. So what could be the complete solution in this regards?
Every entrepreneur desires for first page listing of his e-commerce site in search engine. That’s true. One of the prime priorities of an e-commerce website is sales which help to boost it to the search result. Hence, a campaign needs to consider various factors while creating a website. You skip any of those considerations, and your customers are gone.
The first thing to ponder for any e-commerce site is its design and user friendliness. The look and feel, the content and navigation buttons of the website must be convincing. Avoid over designing which nullifies the professional look of the site. Make sure, that your e-commerce site also includes the aspects like “Add to cart”. The reason? This practice invokes the much needed “Call to Action” for your website.
Believe it; once your site impresses online shoppers, you are sure to earn some more visitors.
Unseen Obstacles & Their Tactics
“Success hardly comes without any obstacles in its way.” The same logic applies to e-commerce websites too. Hoping for a massive traffic, you may come across some of the following barriers.
3. Advertisement Blockage
While browsing a website would you like to have the bulk of ads? No. For this reason, one can find various ad block browsers over the web these days. These ad blockers refrain the users from unwanted or irrelevant website advertisements. Result? The online ad gets minimized and so do the conversion rates.
As an entrepreneur, you have the option to overcome this issue i.e. by referring to the websites which allow entrepreneurs to promote their campaigns. There are various companies which guarantee entrepreneurs to display their ads on the site.
Landing Page And Forms
You never know when a visitor visited your website and went away. You lose a sight of the lead on your site.
Landing Page helps you out. Landing page form encourages the users to fill in the information. Do remember, the average time which a user spends on a website is just 8-10 seconds. This time is enough to get the details of the visitor by engaging him or her with your landing page.
Your e-commerce website includes incredible products but has no information at all. Guess what happens next? Not only will you lose the existing visitor, but also your future patrons. No matter even if you are offering them the relevant products.
So where did you missed out? Out of all assumptions, it was the content which the visitor didn’t found on your e-commerce site. Content is an interacting medium between the users and products. Additionally, the content should also be meaningful and informative. Not just this, but you should also post content in various popular articles and blog sites. Of all sorts, it is a fact of today’s Content is a real king of today’s SEO trend. So make sure about it.
5. Title Management
Writing a content doesn’t solve the issues of little website traffic. An acute and targeted title also is important. A title helps to bring in the attention of relevant people to the sites. But, it is also needed to check whether how better the visitors could notice your plotted title.
Various instances prove that titles have been helpful to increase the visitor base. Thus, make sure apart from the content, its title too should be able to address the guests.
Customers like to opt for the stores which they find to be useful and explanatory. Other than “discount” and “free”, video contents have also managed to attract customers. Such content helps the users to understand the purpose of your e-commerce sites. Hence, embed a video on your website.
7. Responsive Sites
There are times when you introduce something new to your customers. Newsletters and press releases are some of the options to notify them, but what if you want to make it fast?
Mobile friendly or responsive websites play a vital role. Opting for such a technique, keeps your customers and visitors updated. So, you stay connected with them round the clock. Besides, a new update also compels frequent online users to keep visiting your website.
8. Minimal Loading Time
Take a moment to think it for yourself. What would be your instant reaction, when you are browsing a website, and it takes the time to upload? You would switch to the other similar sites isn’t it? The same applies to other online users too.
Online users are slight impatient when it comes to the loading of the site. Hence, avoid “Loading, please wait” as a convincing factor; create a quick loading website. This would help to generate more traffic.
9. Email Approach
You have included all the amenities and features in your website. Even the products shown on your site are compelling but sometimes you wait for the traffic. Ever thought of the reason? Lack of communication channel from your end is a factor to make your site traffic deficient.
If the site is not known for its visibility, online users never move to it. Meaning, you need to be in their touch every time to ensure the constant flow of traffic. Your growing email network will help to do this task. The more you will be in their connectivity, the better they will be in your touch.
10. Know Your Customers
You keep on changing formats and other aspects of your website. But what about the feedbacks and opinions of your visitors that whether they approve of it or not.
Knowing about your visitors’ choice and their thoughts is one of the parts for an online business. It would help to keep your website maintained and also increase the head counts of your visitors.
11. Chat Enabled
Various online visitors have an idea about the sites. Also, some of them could provide valuable suggestions upon the look and feel of the website.
In such a case if you don’t have a chat enabled on your e-commerce website, you could lose some useful tips. Experts have it to say that deploying a chat button has resulted in the increment of free signup form by 31%. That’s a good figure indeed.
Statistics say that Internet marketing will be at the peak for the next many years to come. More campaigns will be in the field, thus making the slight competition provocative. Hence, implementing suitable factors for web traffic could be favorable for your e-commerce site. Think about it!