So you are looking for more organic traffic for your online campaign? Of course, you know that you could get more sales if your page could rank to the first page of Google. But still, you keep looking for the visitors for your website.
It is a fact that there are several factors which draw visitors towards the campaign. As an online entrepreneur, there are various factors that you implement for a website. Some of them include-
- Product Description
- Availability of the product.
- Discounts and schemes
- Easy payment gateway
But is that all, your website needs to have to attract online traffic?
Well, trend keeps on changing with demands and necessity. And this is what has brought variations in the product detail page of the website. Have you noticed the design and appearance of the product page? It is now something different than what it used to be earlier.
Let’s have a closer look that what is a product detail page?
Videos, information, description and clearance hold eyeballs of every online visitor. The reason? These facets help the visitors to keep their stay on a page for at least some time. A product page is everything about it. It is the page which increases the probability of turning a visitor into a customer for your website.
Another fact of an e-commerce site is its tendency to convince the visitors to buy the product. It is not a big deal. But there might be the one, if you skip the look, feel and need to the product detail page to develop it as per modern trend.
Indeed, it’s now easy to get a product detail page designed for an e-commerce website. But you should also consider some of the dynamic contents of this page.
- Count More Traffic by Making a Product Video– Encourage more users to visit your campaign through better product description. And the video is the best practice in this regards. Why so?
A video description of the product helps to increase the sales of the product detail page. So, an added explanation of the product could help you to get more customers for your campaign.
For instance, consider the sample product image displaying the video—
It is not only limited to that of the demonstration video. You could also include videos for tips, suggestions and how to use guide. Also, the implementation of this practice has proved in augmenting the conversion rates.
For example, let’s see what those have to say who experienced some favorable changes after using videos for their product pages-
Andrew Fraser, Director at Winterson, quotes on the usage of product video- According to him-“The evidence strongly supports the use of rich media. Since we introduced video to Winterson in 2012, we have seen significant improvements in average page time and conversion rate, with corresponding decreases in other metrics such as page exit rate.” (Source-smartinsights.com)
So, it shows clear sign that videos have proved as result oriented facet for enhanced traffic for product detail page.
2. Include The Right Image For Product– There’s a proverb-“A picture is worth a thousand words”.
When you see the picture of an object, it helps to clarify the purposes better. So, you get enhanced scope to understand the aspect and it helps you to make an analysis. The same applies to your product detail page too.
Rather than a product content, people like to have its image. An image helps to send a clearer message of the products. It helps the users to analyze the features of the product.
Always remember. Every individual has separate vision ability. So, include the right images for an easy Zoom-in or zoom-out to the users. To conclude, you need to make good use of images for the users at product detail page.
For instance, you are displaying a nonstick cookware on your product detail page. An interested visitor will every time want to have a closer view of the product.
Users cannot see and feel the product while looking online. So this is what you could do while listing the product on your product detail page-
Another suitable method is to make use of Popup. It is also one of the techniques to add zoom features to your product page. There are various websites which are now operating with image zooming functionality.
Nasty Gal, for example, is an American based retailer of fashionable accessories for women. It includes the pop-up concept and enlarges the image. So, the visitors would have a detailed view of the product. Take a look.
Select a picture to the left and move the mouse to its right. The user would see every part of the image in detail.
So, if you are looking for more conversions, make proper use of the image.
3. Review and Ratings Increase The Trust of Users
You provide products, services, and discounts through your website. But trust it; you gain nothing unless a customer approves of your services.
In short, customers’ reviews play a crucial part for the smooth operation of the website. It helps to bring in the visitors for your product detail page. The more reviews there will be, the better you could expect for the customer counts.
Factors say that customer reviews also contribute making a site more visible. And to make you believe, even the top brands also follow this process.
Check out the review page from hubspot.com.
Also, a product detail page with customer reviews helps to increase the sales for the brand. So, make sure your product detail page include reviews.
4. Price Comparison To Provide Best Deals To The Customers
Most users prefer online shopping to buy products on great deals. For this reason, they hunt many sites at a time.
Well, how many times your product page has proved out profitable for them? To believe it; you could keep your users engaged on your product detail page.
One of the techniques in this regards is to include the price comparison of the products on the same page. Show them the product that they are looking and display the amount that they would save from your site.
Refer to the website which includes the price of a product from various online shopping sites.
So, the next time when they will opt for online shopping, they will prefer to visit your product page.
5. 360 Degree View to Explain The Product In More Detail
Now enough of illustrating your products with images and videos. Internet marketing brings a revolutionary solution to cover your audience. But how?
Well, by introducing the latest product description technique on shopping sites i.e. 360-degree view of the product.
You could provide entire dimensions and classifications of the product by implementing this method. For example, consider this link of the detailed 360 view of a wrist watch
The 360-degree view helps the customers to analyze the product in more detail from all the sides. Check the video link and you would come to know one of the distinct methods of explaining the products.
6. Return Policy To Convince The Safety of Customer’s Money
Online shopping is a vast place to shop around. And there are various online stores too. So, competitions and services are high, and a bit of mismanagement is obvious.
Be open and honest about the return policy of your campaign. Customers are often more concerned about their money when it comes to returning items. So, providing a Return Policy information helps to develop trust with the customers. This would keep them sure that their money is safe and secure. Check the product page of eddiebauer.com for instance-
7.Limited Period Offer For Enhanced Sales!!
Time bounded sale compels visitors to make a quick buy. How so?
The words like “Hurry”, “Limited offer”, “Just for today” and much more are darts that fit on the board. The art of making curious with this trick also increases the sales of the product page of your campaign.
So, enhance your conversion generating curiosity among users and watch your sales incrementing.
8. Provide Shipping Information As A Convenience To The Users
Customers cannot visit an online store. It brought the provision of delivery and shipping into the trend. So once they finish with their shopping, they look further for the shipping cost provided by the site.
So, it is a good practice if you include your shipping services on your product detail page. It may also contain the other information like arrival dates of the order.
To create more impression upon customers, you could also include shipping data or link. It would attract more customers towards your campaign.
For example, check out the shipping information about Motorola Nexus 6 from Amazon-
9. Customer’s Product Images To Get More Traffic
Engage your users to product detail page with this technique. You could also request your clients or users to submit the profile of their products.
Use the best shots of products to represent the respective categories of the brand. You could also use some useful product shots as the professional image for your site. It would encourage more customers to send in their product images.
You could also avail the help of sources such as PrestaShop Customers by fmemodules.com. The customers would be able to upload the photos on your product page using its feature.
They will also be able to manage the photos through their accounts. You will see the uploaded images in the footer or a tab.
10. Updated Stocks To Avoid Losing Customers
It only means to keep your stocks updated with products.
It’s good to inform your customers about the product shortage in advance if the store is running low. Most of the websites inform about the product shortage at check-out counters.
On doing so, even your regular customers too could empty their cart and move on to other shopping sites. They have the choices, but you don’t have the one.
The Bottom Line
Online marketing strategies have changed so far. Engaging a customer is one of the challenging aspects in, today’s online industry. Implementing any one of the above techniques in a product detail page may prove as a tactful method.