A metric that is not actionable is of no value when it comes to increasing the performance of the business. If you own an e-commerce store you will always be looking at the bigger picture, the conversion rate. What about the small but important elements of that picture that you are ignoring or have no idea of? Maybe your conversion picture could be more beautiful if those elements were better. So if the conversion rate is the picture, the actionable metrics are the elements. I … [Read more...] about 6 Key E-commerce Metrics that you Should Always Track
Archives for 2016
The screenshot shows that by the end of 2016 there will be about 1,312.4 million digital buyers across the globe. That is a mind-blogging figure. It paints a rosy picture about the e-commerce’s future. The forecast clearly shows growth for the e-commerce industry. That we see is happening. The lure of a thriving market saw many e-commerce start-ups take birth. Many of them have vanished and more will vanish. That is the bitter truth. Let me ask you a question. How many e-commerce … [Read more...] about 6 E-Commerce Essentials You Cannot Afford to Overlook If You Want to Make Profit
You know what hacking is. You associate it with a data hacker or a computer hacker. Have you heard about “Growth Hacking”? A misnomer you may think. How can somebody hack growth? Well, that is not the case. It is a new buzzword in the Internet marketing world. A growth hacker uses tools, technology, and marketing ideas in an innovative way to drive up user acquisition. Dropbox is a great success story of growth hacking. It owes its runaway success to the growth hacking Guru, … [Read more...] about 5 Big Hurdles that E-commerce Start-ups Face and How Growth Hacking Overcomes Them
The e-commerce ecosphere is jam-packed with different platforms. It is difficult to decide the clear winner. To do that you have to go through a long list of deciding criteria. That is not my goal. My aim is to help you choose the right one from the 5 well-known e-commerce platforms in the market. I have compared the platforms compare based on their features and pricing. You are the best judge of your requirements. If you go through the strength and weakness of individual platform will be … [Read more...] about The Ultimate Show Down: Shopify vs Volusion vs Yahoo vs Bigcommerce vs Magento – What is the Best Ecommerce Platform for You?
You run a successful brick-and-mortar store and now want to open an online store. Maybe you do not have any idea about e-commerce platforms. or Even if you have some; you don’t know the right e-commerce development strategy. No worries. Let us get started on it. First thing comes first. There two types of e-commerce platforms available on which you can host your e-store. They are: Custom developed, Self-hosted: You program the software according to your business … [Read more...] about 11 Shocking Non-Biased Points to Which is Better Custom vs Shopify vs Volusion vs Big Commerce vs Yahoo vs Magento