As an e-commerce website owner, you must do a lot for link building. You must be vigilant about traffic creation, optimization and customer retention. Link building is a significant battle; you must win at any cost. You’ve to focus on organic search results as they are the life blood of your company. Create an outstanding customer experience with fantastic content. Link building is an important aspect of each business. In case you use high quality link building techniques. It will help achieve success for your organization. Given below are the 31 actionable procedures to build excellent links.
- Guest posting
Guest post is the best procedure to create backlinks for an eCommerce shop. You’re in charge of what pages to link to, and it is an excellent means to build deep contextual backlinks. The key to a useful guest post is getting it in front of the right audience. It is easy if you are selling something that’s research-intensive. And if you’ve composed some excellent resources. In the circumstance of the post, you can assemble 2-3 juicy links back to your website. While guest posting, remember to link out to other authority sites too. It raises the worth of your post in both the customer’s eyes and in Google’s eyes.
- links from manufacturers whose product you sell
Get a link from the manufacturing company whose products you buy. Send them an e-mail and request them for a link which will work. You might need to convince them you’re legit.
- Article submission
Article submission is the black sheep of the guest posting family. Though a sheep it is still worth obtaining a link from some of these websites.
Find relevant websites that accept article submissions. Here, relevance works the same manner it does for guest posting. For those who own a web site that sells ATV drivetrains. Any ATV/offroad/outside site that takes articles is important.
- To locate sites that accept article submissions. Attempt some of these search strings:
- allintitle:”key word” +submit + article
- allintitle:”key word” +submit +guest + post
- allintitle:”key word”+ articles
- “Key word”+ articles
- inurl:”key word”+ articles
- inurl:”key word”+ submit
- Product review
Google doesn’t favor a followed link from a product review. If you do it right with moderation, it isn’t a bad idea. Product reviews are excellent strategy to get yourself in front of an already-existing audience. All this while obtaining a valuable contextual link.
Most bloggers place a disclaimer on review sites. They might say that they received the product free of charge from the retailer. It sounds pretty bad. Google may include looking for that kind of text into the algorithm to devalue review links. So be attentive!
Be careful while picking your targets. Be sure it is a reputable blogger. They’ve more at stake to lose by posting low quality content. That’s the reason they always do better jobs than many others.
- Bloggers and WordPress
Websites like Blogger.com and WordPress.org are freeways. They help to create Web 2.0 sites that you can publish on and link it back to your site. A word of advice. Make a separate account with another name. Otherwise, it looks a bit dodgy that you’re pushing your content. Ensure that you link to authority pages besides your own. Make Use of services like Scoop.it and Reddit to drive some fast traffic to it. Compose quality content, though. Something that folks would not mind sharing!
Infographics are gold mines for generating backlinks and are the new big thing in the block. Like every new big thing, it is currently saturated and common. You can find everyone throwing up infographics for the hell of it.
The higher the low quality content there is out there. The greater possibility there is to glow by outdoing everyone else in the region. Collect some data related to your specialization. Prove it in a persuasive and entertaining way, and start porting! A great place to start is Visual.ly. Next up, approach bloggers and influencers and request to share/tweet it. It’s a lot of work, but it pays off.
- Create Pinterest profiles
Did you know the primary link on your Pinterest profile to your web site is a followed link? The same applies to links to your profile from the profiles of individuals you follow. Thus, the more folks you follow and vice versa. The more link juice trickles to your profile and from your profile to your web site. Some great Pinterest boards have Page Ranks of 3 & 4.
- Social media page
Of late, many social networking sites play an important part. Many companies have their pages on such websites. People follow share and like these pages. For constructing powerful links to your sites. Social media sites is a wonderful way. Facebook leaves no stone unturned. In the field of orienting the targeted audience and creating new business.
Creating a Facebook page and asking everyone to like you on Facebook. It’s a great but useful effort for building links.
- Quality content for your website
Create an outstanding customer experience. Write excellent content and market your website with a focus on building links. These are essential aspects of link building.
- Algorithm- based back link seeking
The most critical facet is algorithm-established back link seeking. In the event, you are competent to do it in a strategic manner. It gives you the ability to construct useful link.
- Competitor research
By plugging in your competitors web site to Open Site Explorer or Majestic SEO’s link tool. You can see where they’re receiving their links. Try replicating the same. You need to have your hook and content. It will save you loads of of time which you would otherwise spend looking for new websites. Keep in mind to avoid going to the low power and spammy sites. In case your competitors have lots of these, sit tight.
So long as you remain clean and offer great content, it is just a matter of time before you outrank them.
This approach advised by Neil Patel of QuickSprout. It is an amazing means to build links (or, at least, get tweets or shares) for your eCommerce website. Locate influencers in your niche and interview them. Individuals are never wary of promotion, so a little flattery goes a long, long way!
To locate influencers, look on social networking websites like Twitter and Facebook. Again, the influencer need not involve in your niche. If you’re selling wedding linen. Then speak with a marriage planner blogger with a significant follower base. The key is, be creative in your thinking & BE CONSISTENT. Do not think that you could e-mail one person and expect a reply.
E-Mail a hundred, to get ten responses. That’s the way internet marketing works. A quick hint from Neil: If this influencer has a press page. Then there’s a 95% likelihood they’ll link to the interview.
- Opinion of your store on message board and sub reddits
Start a fresh topic. Enquire what users think of your online store design, usability, merchandise variety, costs, etc. Don’t even try to be promotional.
Post something like “Let me know what exactly you think of my online store” thread. Put it in a web developers’ forum targeting the right sites.
Don’t create a hundred new profiles. It will begin spamming message boards with your shop link! Be genuine and try utmost to contribute to the community.
If you intend on using this procedure be sure you contribute to the forum. Be helpful first, reply at least to a few topics before placing your link everywhere.
- Contest and giveaways
Perhaps not the best procedure if you sell high priced items like 24 karat gold cufflinks. In the event, you sell something within a $100-$150 price range. It is something worth looking into a contest. With a contest, approach a blog (blogs), ask to sponsor the contest for you. In ordinary course, they’ll want you to buy advertising space or send them a product sample. They review the item and host the contest on their site; people have to either like/follow you for an entry. In case your host blog is big. The contest is soon picked up by other smaller sites that can link to that blog and perhaps your website too. For a couple of products samples, you might get a few hundred likes/followers plus a good link or two.
It is vital to cultivate and engage these likes and followers immediately. Otherwise, you are going to lose them because your posts won’t show up in their feeds anymore!
- Google +
Build an excellent Google Plus profile and share content on a regular basis. It is a great investment for attracting traffic and boosting your rankings. While Google has been quite cryptic about how much +1s affect rankings. It is still rewarding to be active on G+.
A significant plus point is the fact that links which you share will get followers.
- Buying guides and how to guides
Create an ultimate guide or authoritative guide to your niche’s products. Once you set it up in your site, it will be an amazing link bait. You only need to get word out to the right individuals. After getting a few shares, likes, tweets, and links. You would have a pleasant, link-juice full page doling out all that love to the rest of your website.
Do a roundup of everything related to influencers in your niche. You can either round up their posts or do a roundup of their views (which you’ll need to ask them for first). Send them an e-mail informing that you have written so and so about them. They’ll almost tweet/share it. In case you are fortunate, you’ll get a beautiful backlink out of it, also.
- Buy blogs
It is a costly alternative. A good strategy to get hundreds (even thousands) of links to your eCommerce website. Find blogs in your niche and offer to buy them. You might have a lot more content to handle, but then, you’re getting links, right? Make certain NOT to host them on your account. Otherwise, in no time before Google could get wind about all these suspicious websites. Hosted close to every other.
- Buy expired domains
Find the expired domains in your niche. Which have links pointing to them (quick search in Open Site Explorer will tell)? They are excellent sources of link juice. Buy the domain name and redirect it using a 301 redirect to your website, and see the link juice flow.
- Unique shopping experience
If you’re able to reinvent the proverbial wheel for the way, people shop in your desired niche. Expect a grand deluge of links to head your way.
I cannot tell you how many links Zappos.com has earned by this method. By offering free shipping both ways. Since shoes are something that mightn’t have a consistent fit. They rewrote the Internet shopping rules. They not only got raving customers but got a huge number of links from all possible corners of the web.
- Similar business
Locate companies which are like yours, but do not overlap, and request them to link to you. No one will do that for free, which means you should get on their good side first. Promote their products on your social networking accounts. Mention them on your blogs and internet 2.0 properties. Let them know you believe they’re wonderful and that you promote their items. With a little perseverance, they’ll link out to you, or, at least, promote you to their followers. You may even contemplate offering their customers. A unique discount code when they shop with you
- RSS feeds
Feedburner is an excellent place to submit your RSS feeds. Either product feeds or news feeds. They’ve tremendous domain power and may send you possible traffic, also. Other web feed aggregating sites are also musts for submitting product feeds. They add a pleasant backlink to your link profile.
- Be cheeky
Compose cheeky content. Share/market it on the web to earn some good social media actions and links. For sure, with cheeky, there is a great deal of things you’ll be able to pull off. Attempt mythbusting, investigating an unpopular view (be cautious not to insult anyone!). Try being the badass of your niche. For badassery in internet marketing, check out IttyBiz. They’ve an edgy fashion that ends up being a huge link magnet.
While Slideshare is a lot more powerful in ranking for challenging keyword. Than obtaining a link. You can still get a quality backlink from your user profile. In case, your slideshow becomes attractive and gets a lot of shares/likes/links. Your profile and site can also get a share of that link juice. Slideshare is an excellent manner to promote your present content. Alter the key words around a bit, and also make a good slideshow using PowerPoint. You should do a little promotion for your slideshow. Socializing with other Slideshare users could be a god place to start.
- Testimonials for other businesses
When there’s a business or service you use and love (preferred for your business). Write them a review to post on their blog. Most companies will pounce on this opportunity. They will release your report together with a nice fat link to your site. Amazing, right?
- 800 directories
So this one is an idea from The Advanced Guide To Link Building by Neil Patel and Brian Dean. There are specific directories on the internet that list all the 800, 888, 877, 866, and 855(and so on). Toll free numbers of online businesses. The best part? The links have followers! The single caveat is you need an 800 number. It’s possible for you to get one for as little as 10$ to start out with at 800.com.
- Reverse image search
There are frequent complaints from people. About how some site has used one of their pictures in a post or article. They don’t realize that it is an excellent chance to get a great link! In case, you come across another web site using your image. Send them a polite e-mail, compliment their content and web site. Ask if they can add a link to your site as the origin of the image. This link-construction technique is simple and free. A good reason for optimizing your images. While making them accessible for free is an excellent way of creating these opportunities. It’s possible for you to search for your internet address. Both in Google’s new-look image search attribute or tineye.com. They help you to locate where your images when used.
- If your store has a fancy design- web design galleries
Submit your link to a service like http://thecssgallerylist.com/. You can expect excellent results coming from web design galleries. It can work with an online store in the event your shop has some striking design and product photography.
- Share your link on marketplaces
In case you sell products on eBay, Etsy, and other market places. Incorporate a link to your store in your profile. Wherever appropriate in your product description.
- Using badges on fans blogs/websites
It is to get visitors of the brand to add symbols to their website. It is a simple for those who are in possession of a large brand. You’ll be able to send out an e-mail to your members and ask your fans to link to you with this badge or contact. Another way to get links via badges and business signs would be to run a contest. It could be through social networks Facebook/ Twitter. As part of the contest, you get people to re share content. It can assemble several social links.
- High Quality Shopping center directories
Shopping center directories are good strategy to get links to eCommerce websites. Make a request to your brand for an entire excel sheet of all available stores they’ve offline. Find out for a particular location does the store have a directory website. This approach can give a lot of direct links to your eCommerce site
With follow through on these above mentioned 31 actionable procedures on link building. You will see guaranteed positive reactions on your eCommerce store.