It is essential to make the customers feel like they are valued when it comes to a better shopping experience. In a physical store, this can be done through personalized offers, personal greetings, or in-store perks. But when it comes to the eCommerce business, telling your customers that you care about their preferences while offering them with appropriate experience can make them stay longer. How can you configure your eCommerce store so that it provides the relevant information to each unique customer? You can do this with the help of the personalization method.
As per Google, up to 90% of marketers admit that website personalization is vital for increasing profitability. Recommendation algorithms help Amazon to make around 30% of the eCommerce revenue. Enhancing the customer experience will eventually help you get more conversions.
Here are the top tips to increase conversion with the help of website personalization.
1. Engaging Banners
Once you have a better knowledge of your customer’s behavior, you should start to personalize content. Each customer’s browsing and shopping history can be utilized to choose the most suitable banners. By understanding customer requirements, you can make their experience seamless and peculiar. One right way to make them feel special is to create personalized website banners. You can display the banners that are correlated to customer’s favorite brands, best sellers, or ongoing promotions. Also, it can be personalized by the location, devices, festivals, or season.
2. Greeting Popups
A personalized popup is another way to make your customers feel special, which can result in more conversions. Popup will provide additional encouragement for your customers to complete the conversion. In case if they do not complete a purchase, you can make them fill your subscriber list by giving them discounts. Generally, popups have an average conversion rate of 3.09%. To enhance the learning curve and add an incentive for your visitors to complete a conversion, have a special offer pop up on the screen.
Returning customers have a higher CLV (customer lifetime value), meaning that throughout visitor’s predicted buying time with your brand, you can anticipate a high return on investment. Personalized loyalty rewards programs are the best way to build higher CLV. By tracking your customers’ unique spending habits, you can reward them based on their spending. Customer who is spending more throughout a year will get more discounts or rewards as compared to a customer who is spending less. Also, Rewards encourage them to invest in your brand, which decreases the possibility they’ll turn to a competitor. Be it a Point program, Spend program, Tiered program, Partner program or Value-based program, BigCommerce says that it costs 5x less to retain existing customers than acquire new ones.
Tactics such as recommendations, which display visitors recommended items based on previous shopping history or products they have recently browsed. As per the Barilliance, eCommerce sites made 31% of the money by product recommendations. Recommendations not only boost conversion rates, but they also enhance the customer experience to keep the customer coming back and can increase the average order value. Use suggestions such as “Frequently bought together,” “Recently viewed,” or best-selling items. Amazon does this exceptionally good, personalized product recommendation and personalized newsletters to alert customers on products they’ve browsed.
5. Urgency Notifications
Based on the user browsing history, you can poke them to complete a shopping using sales alerts particular to their browsing history. This generates urgency without being intrusive. Many of the eCommerce purchases are driven by promotional offers, discounts, or fear of missing out. So if you are offering a massive sale or running a limited period offer, urgency notifications will give them the “push” needed to direct their attention to the services you are providing. Create a sense of urgency by showing a countdown timer, presenting the number of users who are watching the product, or current stock on the product page.
First, make sure that the foundations are strong. eCommerce is all about offering excellent user experience with exceptional customer service. Personalization works on a website that already has a good number of visitors. Ensure that you understand your customer’s behavior so that any time and effort invested do not go to waste. Initially, keep your homepage fresh with the latest offers, promotions, trending items, and best sellers. Once you have introduced personalization, track and measure the impact on the conversion rates. By using these five tips, you’ll start to see the advantage of using personalization on your website.
- Engaging Banners
- Greeting Popups
- Urgency Notifications