- No, That Extra Button is Not Ok.
How many sites do you see that hit you in the face all at once? Images, graphics, options, and disorganized content, make you feel like you’re at a carnival.
Not a website.
There is no sales funnel, no clear entry to the products, and no clear path through to the checkout.
Stop it: Less is more.
Your goal is to get your e-commerce store customers to buy. The goal is not to dazzle them with your creativity.
Focus on directing your site visitors through your sales funnel. You and your wallet will thank you.
- SEO is Not Dead.
How is your audience suppose to find you, if you are not giving them the keywords to find you?
Many people fail to target their page with the best keywords. Making them a lackluster in Google’s eyes. Think like a customer and include their natural language in product listings.
If you start including the right keywords in the right place. You are in the best position to get to rank in Google.
The Result: Your Customers Connect & You Get Google Love
- Content is Important.
You’ve approximately 5-7 seconds to make an impression. Is your content compelling enough to make that impression?
The use of inferior content that creates a massive reduction of sales includes:
- Product Descriptions
- Font Styles
- Spelling Errors
- Bad Grammar
- About Us
Create content that makes people want to stay on your site. Use emotional triggers by focusing on experiences, gains and results. When you do this, you create a story that makes people want to buy. Instead of being like everyone else that just give features and reasons.
- You Need Traffic, but Be Careful of The Bad Kind.
Customers = Good Traffic.
Bottom Line, End of Story.
If you do not get traffic to your eCommerce store / website, you are not going to get customers. Low traffic or traffic not targeted to your products will result in zero or poor sales. Low traffic is among the main reasons that so many websites fail.
The More Eyeballs to Your Site the More Customers.
Your goal is to get as many quality eyeballs to your site as possible.
How do you do this?
By having a bullet-proof digital marketing strategy.
- No, I Don’t Know the Right Answer, and Neither Do You
When it comes to usability, the only person’s opinion that matters is the person buying. A person has difficulty buying on your site. You have failed and so has your developer. Your goal is to sell never lose sight of that goal.
The difference between most e-commerce sites and Amazon?
Testing, Testing, Testing & Testing Some More
User behavior, the net and purchasing habits are in constant change.
Most sites owners don’t analyze their customer behavior.
Successful sites including Amazon.com run many evaluations on their website daily. To gather data and respond to the results.
Start Analyze Everything:
- Simple Image Placement on Their Homepage
- Product Layout
- Add to Cart Buttons
- Order Verification Page
- And that is just the tip of the iceberg
Plus testing enables you to see where the escapes are that need fixing or areas.
Get insight from real people: your family, friends or colleagues. The less experienced the examiner, the better. You’ll get a realistic view of the good and the bad on your website from their results.
You will discover 80% of customer service problems will come from 20% of your products. Your sales come from 20% of your product range. This rule will apply to a lot of areas of your e-commerce business.
After you have data to work with you can start a ‘Best Sellers’ page and market your top sellers. It’s possible for you to automate and pull your top selling products and show these on the live site.
Testing and usability will help productivity efficiency, sales, and gains. Giving you a better bottom line.
- Respect LTV, or Lose Out on Huge Profits
LTV = Long Term (Customer) Value
Did you know it cost 7x the amount to get a new customer than it does to convert an existing customer?
Most e-commerce sites–do not know how, or just do not contact their customers after the sale.
After you have customers, it is important to reach out to them.
Offer them more products – cross selling & upselling through:
- Email Newsletters
- Conventional Mail
- Special Discounts
- Personalized Offers
- Birthday Specials
Since you’ve now developed a connection with your customers. These customers trust you. These are the customers more inclined to buy from you, again and again.