Over 243,000 merchants use Shopify. Making it the largest single platform for multi-channel commerce in the world. The reason; Shopify keeps on adding new features and tools over the time. The features that make online selling easier, faster and more profitable.
So what are the latest features in Shopify in 2016?
Here they are:
- Kit CRM – Manages conversation, automates your business
Kit is Customer Relationship Management (CRM) application. Allows you to chat, provide customer support and reply queries in the text message form. Kit goes a step ahead and automates how you market your store. Automate the digital advertisement, email, and social media marketing. Kit takes out the hard work. Gives you more time to do the job you love the most.
Get bird-eye-view of all that is happening in your store. Send a Facebook message or SMS text with marketing suggestions. All you have to do is reply "Yes "and the Kit gets it done for you.
Some important things that Kit does for your business.
- Post Facebook updates
- Send thank you emails to customers. Catalyzes repeat purchases.
- Quick sales reporting. Store performance at a tap.
- Run regular email marketing campaigns to re-engage existing customers
- Market your store on Instagram with Photo/Video adds
- Create discounts and manage holiday promotions
- Keep track of customer feedback
- Promote new or back-in-stock products to customers
Kit connects your store with clients in over 17 countries. Use a free messaging app, Telegram to talk to your Kit from anywhere in the world.
Customer management is right there in your palm. In your control. Just a click away. Thanks to Kit.
- Apple Pay in Shopify – Lightening fast, secure checkout
By fall this year (2016) customers, can checkout from your store from the iPhone, iPad, and Mac. A simple tap on the Apple Pay button, followed by fingerprint scan will do that.
Shopify will provide that facility free of cost in all the countries. Shoppers need not re-enter their payment details whenever they buy online. All they have to do is to tap and scan to make a lightning fast and secure checkout.
Imagine the benefit you get.
An uplifting user experience for shoppers on your Shopify store!
Smooth and quick checkout has remained a significant challenge for many e-commerce businesses. Inability to provide that means cart abandonment. And costs millions of dollars in lost sales worldwide.
That problem aggravates on mobile devices. You know it is not comfortable to type payment details on the mobile device. Especially when the keypad is so small.
You can ill afford to ignore the mobile users. There are growing at a rapid rate. Ignoring them means losing a lucrative market.
Apple Pay will enhance the checkout experience and boost the conversion rate.
- Postmates – Super-fast shipping, same day pick-up, and delivery
Quick shipping has remained a distant dream for many e-commerce enterprises. The instant gratification factor is missing. But that will be the thing of past, especially if your business is in the US (in the initial phase).
Shopify provides integration of "Postmates". The same day pick-up and delivery courier/shipping service. The service is available in over that 200 cities in the USA.
All you customers have to do is to select the Postmates as the delivery date. You, as e-store owner, will pack up of the merchandise and request the pick up at the Postmates.
In a matter of minutes, the Postmates courier is at your door. Picks up the package and ships it to the final destination.
Email the link of the order to the customer. He or she can follow the movement of the shipment live on the map.
- Integrate with Facebook Messenger – Build one – to – one kind relationship
Social media is excellent media to create strong brand recognition, worldwide. As a merchant, you know well the word-of-mouth phenomenon.
Now you can integrate your Facebook Messenger with the Shopify store. It becomes easy to communicate with your visitors, new buyers and repeat buyers in real time.
Answer their queries, recommend the best products for them, and troubleshoot their problems. Build excellent personal rapport with individual buyers.
Bring all your customers on one good platform. Deliver the personalized customer experience to them. You live in the world personalized e-commerce. Follow the Amazon model.
How Facebook Messenger helps your customers and business?
Add the messenger channel to Shopify. Connect your Facebook business page account. You will start to receive the message from your customers. Customers can use their Facebook Messenger account on your Shopify store. They will get following messages in their Messenger account:
- Order confirmation with the payment details
- Shipping update
- Push notifications
Messenger makes you more conversational and personal in your dealing with your customers. Helping you cement a long-lasting relationship that grows your business faster. No matter how sharp the competition is.
- Sell where your customers are – Grow more, faster
If you know where your customers are then, you can always reach out and sell to them with ease.
You can use your Shopify store to sell on Facebook, Twitter, and Pinterest.
But that may not be enough.
There are other social media territories or apps to explore. New marketplaces where you can find new and more customers.
So Shopify has gone a step ahead. You will now sell on Ebates and Wanelo.
What are they?
Ebates – A leading online cashback shopping website and app. Put your business right in front of a broad shopping community that is growing. A perfect channel to showcase your products and get more new customers.
Wanelo – Provides personalized feed of products to shoppers. Discover what’s trending or popular with the client. Create your product feed and share it with potential customers. Wanelo helps you create your marketplace on shoppers’ mobile devices.
Shopify gives you the opportunity to tap many e-commerce channels. Grow your business at the click of buttons. Right there on your Shopify dashboard. Discover new places to sell, view settings and unique features. Do that in the new channels section of the administrative panel.
Not limited to Ebates or Wanelo. But beyond them. As more and newer channels will add up in coming days.
With Shopify, your business will get more and more exposure.
- Timeline – Super-efficient team collaboration tool
The timeline is new team communication application. Make your team collaboration, quick, easy and efficient within your store. This feature is free across all the Shopify plans.
Post notes or comments in the team. Notify team members and link comments to orders, products, and customer profiles.
Bring entire team communication in one place. Appreciate team member with an emoji.
Create one-to-one communication link with any team member. Catch his or her attention and immediate response too. Use the feature – @mention.
Type "@" before his or her name. And follow it with comment or message. Click the "Post" button.
Add order, product or customer to your client to the comment. Click "#" and choose the type of resource you want to link.
Posted comments appear on the Timeline in chronological order. You always get the latest information first. On the top. Unlike the email trails that you have to dig deep. No more such issues.
- Complete SSL protection – Move on to encrypted HTTPS
Online security is a big challenge for e-commerce store owners. Most of them have SSL encryption for the checkout page only. If it is same in your store too. Then are leaving gaping holes in your store for intruders to get in and steal your customer’s data. And there are many. All the web pages minus your checkout page. That means too many loopholes.
Your store is a sitting duck for hackers.
Shopify has a solution for it. You can encrypt your entire store. All you have to do is to click the "Activate SSL certificates" in your Shopify account.
Once activated all your traffic will move to the encrypted HTTPS.
Your Store is now completely protected from external threats. The green padlock icon is an assurance for your customers. They feel safe to shop on your store without any fear or doubt. That helps your business grow more at a faster rate.
- Shopify Android POS – Tapped the untapped market
Android smartphones users have grown at a rapid pace in past few years. They will continue to do so in the future too. So get your Shopify store on the Android platform with the Shopify POS. Available for free download on the Google Play store.
With Shopify POS accept cash, credit or debit card on any device. Sync your product, sales, and customers’ data with your Shopify store. Keep your business in one place.
That is not the end of it. You can compare stats of all your sales channels. Find out the popular or trending products. The most profitable units (if you have many stores). Get an insight into employee productivity. Know who giving his or her best for your store.
A complete round-up of your business whenever you need it on your Android device.
Manage it on the move. Shopify POS gives you the freedom to do that.
If you are looking to setup an ecommerce store. Shopify is a great platform. Hire the leading custom Shopify development company. Get the latest Shopify features for your ecommerce business. Multiply your ROI.
Shopify is no doubt a popular e-commerce platform. Preferred by small to medium e-commerce business owners. The new Shopify features in 2016 will make online business easy and more profitable.