If you would like to land on Google’s’ 1st page. It will occur when you optimize your website for Google’s search engine ranking variables. These 19 simple measures do not guarantee you first place in Google, or any other search engine. But it does tell you what you want to do should you like to be in the running. Folks are seeking useful, well-presented info. In case, you would like to rank first, both in Google’s eyes and in the eyes of your website visitors. Try following these simple measures.
- Effective website URL
Do not underestimate the value of your site’s URL construction. When attempting to scale the search engine results. Suitable URL arrangement can allow it to be a lot simpler. For search engine robots to find and crawl your website. To understand what your website is all about.
Appropriate structuring of your URLs may also make your visitors’ experience more enjoyable. The better the encounter, the higher the possibility of keeping them on your site for more time. And that raises their chances of making a buy. You wish the various search engines adore your site and make sure your visitors love it also!
- Clinching Meta Title
Now, if you want to ensure your complete name shows in Google search engine page. Stick to no more than 65 characters.
Name tags are significant for Search Engine Optimization. They may be the single most important onsite component in which to put key words.
- Research keyword search
There is no difference in regards to website design and construction. Locating the best keywords is essential. Without the strategic use of best keywords in your web pages, you risk lackluster results. Ensure that you just take the time to do some in-depth keyword research. Locate those phrases that can jack up your website’s effectiveness. Individuals are usually rather unique when they’re running a keyword search.
Thus, ensure the keywords you use are not dull general. Otherwise, visitors just will not find you. Formulate some descriptions and keywords which are recognized so that you can efficiently compete for them. Make high utilization of longtail keywords. It can bring the kind of traffic you would like, thus resulting in a higher conversion rate.
- Competitor research
Your primary competitors go for which keywords?
Compile a list of keywords your competitors use with their Search Engine Optimization. Additionally, you need to understand whether they have a higher Domain Authority than you? Do their web pages have higher Page Authorities than you?
Moz makes this simple for you. It’s possible for you to find the info by installing the free Moz toolbar.
In case, your competitors have higher DA’s or PA than you. It might be wise to concentrate on extra keywords, as competing against them will be hard.
- Spot current problems
It is time to begin auditing your website for issues that need repair.
Use Screaming Frog to locate any site malfunctions. Screaming Frog is free to use. It will “spider your sites’ links, pictures, CSS, script and programs from an SEO stand. While giving an overview including malfunctions, redirects, duplicate pages, lost header tags, etc. Amazing!
- Testing for the best
It is vital that you get a trial and optimization strategy set up. You should:
- Use analytics and find which keywords are converting the most
- Use PPC efforts to locate high-converting keywords. That you need to enhance your Search Engine Optimization strategy
- Analyze meta titles and descriptions to improve clickthroughs
- A/B evaluation page content to improve conversions from web traffic
Having a robust testing strategy in place will help your results continue to enhance. Without continuous iteration. Your positions could fall, and you might be losing out on leads or sales because of poor conversion rate.
- Add-on Blog content
Since each page of your website needs optimization for just one keyword. There will be lots of important keywords that do not make it onto a page of your site. The best way to rank for all those keywords is through a blog.
With a blog, you can optimize each post for a key word not targeted with the main pages of your site. As with your web site pages, your blog posts should be high quality and reader-friendly. If your posts are keyword-filled or of such inferior quality. Your customers won’t read them, and they definitely will not share them. Additionally, as you know, Google will penalize you for keyword stuffing. You also will not earn any social signal points either. When you are creating blog content. Consider packaging various posts on the same motif into a downloadable eBook or guide.
- Link Building
Like content. You may need to focus on bringing in quality inbound links when it’s about link building. Not only will Google penalize your website if lots of low-quality sites are linking to you. But, also, the referral traffic will not do anything favorable for your company. Content farms (sites that accept a guest post from anyone on anything) gives a low-quality link. Google will not enjoy content farms so stay away from them if you can! Concentrate on bringing in links from authoritative, high authority websites. You offer something of value to them in exchange for a link. You can do it:
- By providing a high-quality guest post
- Giving quote for a story
- Coauthoring a research study
- Putting together a great infographic, etc.
- Best of SEO tools
Whether you’re part of a Search Engine Optimization team or just a solo strategist. There are lots of Search Engine Optimization tools available on the market.
To help optimize your positions. And I am going to let you know about our favorite tools that we use. Here are my favorite Search Engine Optimization tools:
- SEOmoz Keyword Tool
- Open Website Explorer
- Screaming Frog
- Google AdWords Keyword Tool
- Authority Laboratories for Tracking
- Propose Key Word Suggestion Tool
- Citation Laboratories Broken Link Finder
- Deal with security
Your clients worry about online safety — with excellent reason. They set their identity and financial data in your control. You need to assure them that it is safe. Leave visual hints. Show symbols and text certifying your compliance with security standards.
Show them your SSL/Visa/other safety and encryption standards or securities. Let them know that shopping at your e-commerce site is 100% safe. It hampers conversions. Many retailers conceal this info in the base of a page, or just take it for granted. Do not make that error.
- Design for mobile devices
Internet shopping is fast going to smartphones and tablet computers. Cellular visitors make up most ecommerce traffic and are two times as likely to make a buy. Your website and the online store must use a responsive layout. To adapt cellular and smartphone users. Neglecting to do so will supply a bad browsing experience to your users and boost the bounce rate of your site. Which of course will damage your search engine positions? Google downgrades the ranks of sites not using responsive web design. In its cellular search results.
- Optimize product pictures and videos
Pictures are especially useful for e-commerce shops. Folks need to see pictures of what they are considering purchasing. You need to see the pictures you put up are of the best quality. But using amazing looking pictures is not all you need to do.
Without proper optimization of your images. You do nothing to help the robots in finding them. It means a lost opportunity for fostering your website rank. Ensure that you add relevant keywords into the ALT tags of your pictures. Each keyword you pick for each particular image ought to be as useful as possible. Each ALT label related to each image is unique.
- Setup an Integrated Social media strategy
eCommerce and social media go together. But to reap the benefits of social media. You have to make use of it as part of a more comprehensive traffic creation and branding strategy. Rather than stretching yourself too broad. Divert to the most engaging social media platforms for your specialty. Generally, for eCommerce sites, they’re Facebook, Twitter, Pinterest and Google Plus.
The essential goals of social media marketing are customer acquisition, betrothal, and conversion. Look to route as many social networking followers to your e-mail list, as possible. But without appropriate engagement, conversion into e-mail subscribers or paid customers is improbable.
- Publish content rich product pages
For most eCommerce sites. The merchandise pages bring the greatest traffic from search engines. Since most users search for product names and versions.
To make the most of your product pages to ensure they have the perfect construction. Along with a great deal of useful content that includes:
- Similar Products
- Related Blog Posts
- Beware of duplicate content
Anyone with the least bit of experience with Search Engine Optimization. Understand the risks connected with the duplicate content. But in regards to e-commerce stores. Most of the merchandise are the same. It means their product descriptions are like every other than Google deems proper.
Because of this, as eCommerce shop owners. It is vital that you examine all pages of your sites and identify ways to lessen redundancy is a must. Even before coding starts. Ensure your web developers stay away from the prospect of duplicate content. The more control you’ve got over your website’s content. The better your odds of getting the very best position in search results.
- Check how much traffic converts to sales
All website owners want their traffic amounts to increase over time. But you don’t look at the numbers alone. It is critical to identify whether some of these visitors checking out your website on a daily basis. Whether or not they turn into paid customers. You will need to determine where your website is going wrong. At the same time improve the parts which are functioning well.
Make significant usage of Google Analytics check your traffic. This instrument will allow you to find out where your traffic is coming from. The demographic most likely to convert. Wherever your promotion efforts are working (and not working). Gain increases created using your Search Engine Optimization efforts.
- Make your product pages easy to find for your visitors
A standard error that lots of eCommerce website owners do. They neglect to put links to product pages on their site’s home page. That makes it a lot harder for your visitors to locate your products. It does nothing to improve gains.
Don’t make finding your product pages as difficult as finding Nemo.
Make it easy and effortless for your visitors to land on product pages. Ensure that they discover the links on the home page and other relevant pages inside your website. It is easier for search engines to find them.
- Bring your page up to speed
Google favors fast websites. In case, you would like to get the 1st page of Google search engine results. Make your web site as fast as you can without compromising on site quality and worth. Website visitors often care more about speed than all the bells and whistles we should add to our sites. Also, page load time has grown a more significant variable in regards to search engine positions.
Speed Equals Cash
Kissmetrics proved that a 1-second delay in page answer could lead to a 7% decrease in conversions. In dollar terms, that means. If an eCommerce website is making $100,000 per day. A 1-second page delay could cost them $2.5 million in lost revenue every year.
- Discard broken links
Picture your encounter when you are browsing through a unique site of interest. You find something fascinating and needs to read more. You click the link supplied and greeted with, “Page 404 Not Found.” How frustrating is that? You don’t want visitors to your website facing the same issue.
Xenu’s Link Sleuth is a great way to find broken links on your website.
It is imperative to keep tabs on each of the links in your website on an ordinary course to prevent sending them into an abyss. One or two broken links are awful enough, but many are terrible for business.
There you go, walk these 19 easy steps towards your goal. It isn’t difficult and, of course, possible, to take your online store to number 1 position on Google.