A big part of customer retention is finding out why they are not buying. While several reasons play their part, price clearly stands out as a titan. Price is one of the primary reasons why customers are discouraged to buy products. How many times has it happened that you so wanted to buy that jacket but it was too expensive? So you keep it in the wishlist waiting for a sale or until the price drops. Or, you search for coupons for discounts. And if none of those things work, you … [Read more...] about Are Discounts on Abandoned Carts Doing You More Harm Than Good?
Focus on things that get you the biggest impact on a small defined amount of time. Make Headlines The headline is everything. Though it may be old news but still there's much riding on headlines. In this age of information overload, your title definitely will make you stand out from the crowd. Let's take two examples and see which of the one entices to click and share. Ask Questions Maggie Nestle: Crisis Management on Social Media. Do you know what Cadbury did and Maggie Nestle … [Read more...] about 17 Proven Low Cost Tactics to Accelerate Your Ecommerce Store’s Growth
Subject to a lot of debate of late is the matter of SEO versus PPC. The two most powerful traffic generating approaches to reckon. SEO in short for search engine optimization. PPC in a nutshell for pay per click. Though for both their end goal is the same. They are still different concepts that need different techniques and methodologies. You need to decide which one to pick. To better your e-commerce store. Paid Search (SEM) SEM revolves around investing advertising dollars in … [Read more...] about Change Your SEO vs SEM Philosophy Now and be a Winner
Conversion Rate Optimization (CRO) is more prominent than SEO now in the e-commerce world. Many e-commerce start-ups spring up only to close down even before they can get the feet off the ground. The reason, poor user experience, and usability. User experience and CRO are now like two inseparable twins. Maybe you too have done the same mistake and put your CRO on the backseat. This happens when you ignore the customer touch points – all the levels where visitors engage in your … [Read more...] about 9 Proven CRO Techniques that Reduce Cart Abandonment and Accelerate Profitability
E-commerce is the most happening thing in the business world. Online shoppers multiply at an exponential rate every year. The statistics continue to amaze. They testify the bright future for the industry. Many businesses, big or small, have a shopping cart or an e-commerce portal. Many, more are in the fray. The competition is fierce. But having an e-commerce portal or website is not enough. You live in competitive times, where customization is key to your success. To what degree you are … [Read more...] about 10 Reasons Why You Cannot Ignore Custom e-Commerce Development