(781) 303-9779
Get a Free Quote

CCTV Security Pros

"We couldn't be happier and would not have gotten to where we are today without the help of IDeveloperSquare. They are intelligent, dedicated, competent, and great people to work with."
CCTV Security Pros
About
CCTVSecurityPros supplies

security systems

to over 50,000 satisfied customers, including government agencies and some of the largest companies in their respective industries. CCTVSecurityPros security systems can be found in automotive dealerships, chain restaurants, hardware stores, hotels, and even courthouses.

The Challenge
The goal of the project was to enhance the website features, generate more sales, with a focus on SEO, PPC, and social media. CCTVSecurityPros needed help in developing an upgraded website that would work congruently with the large

PPC campaign

on Google. They wanted a technical partner who could serve as a long-term resource for updating, resetting and renewing the website. Development was to maximize our efforts in Website feature enhancements, growth in sales, Google & Bing Feed management, PLA [product listing ads], PPC [pay-per-click], online ads, and affiliate email marketing to grow the brand as well as increase revenue from eCommerce and email marketing. Enhanced social media presence, was also a goal of the development. This all centered on making the website the hub of these online marketing and brand-building strategies.

The Approach
First, we worked with the client to create a list of goals and wanted features, we then outlined the concept and desired flow. After that was completed, we went through the features and look and feel of other websites which were liked we took all the best elements of those sites built wireframes to create a working model of the features wanted for the site. One of the biggest challenges was creating packages for the website that would make the site less intimating, and lead to an increase of sales of

CCTV cameras

. Being a technoligical partner, we have added tons of features to website and enhanced their ROI.

CCTV Security Pros
Highlight of How We Helped Increase Revenue

Custom Site Wide Promotion Tools

Custom Site Wide Promotion Tools

With this customized site wide promotion tool, we provide total control to change overall website promotion percentage off. With single click, they can easily change the percentage off from 20% to 25% Off anytime without any issue. Moreover, with single update, they can update the message and color of percentage off sectoin. It will allow them to increase visits and traffic to the website as well as decrease costs of Google Shopping and paid ads, we implemented custom wide promotion tool. The benefits of this tool includes: Faster Promotion changes with minimum efforts and increase traffic to the CCTVSecurityPros website.

Custom Products Manuals Management
Custom Products Manuals Management

CCTVSecurityPros has a large collection of product manuals, to ensure that all product material was centralized in one place we created a custom product management system to manage all product information including item numbers, references, catalogs, SKU data, images and videos, translations, localizations, documentation, etc. They specifically require to show product manuals to product pages. Each product has different manuals and we have created such an option for them which made their work easier to add and display product manual to each product page. This led to a huge increase of CCTVSecurityPro’s revenue. Displaying information on directly on the website also led to a better customer experience as it gave all product information in one centralized page.

Dynamic Facebook Store Integration
Dynamic Facebook Store Integration

To increase exposure to CCTVSecurityPro’s products, we created a dynamic connection between the eCommerce store and the Facebook shop, connecting CCTVSecurityPro with billions of Facebook users from across the globe. The integration through BigCommerce allowed an automatic syncronization between product information from the CCTVSecurityPro store to Facebook, allowing for any changes made on the store to be updated to Facebook automatically. This allowed a higher exposure, increasing both sales and conversions of the CCTVSecurityPros store.

Multiple Product Video Management
Multiple Product Video Management

In addition to the CCTVSecurityPro product management system having the ability to add product manuals and spec sheet, the other BigCommerce customization we created was the ability to add relevant videos. They require to display specific DVR/NVR videos, How to's videos to be displayed on relevant product pages. This proprietary custom video management helped to retain customers as relevant video and product information provides store visitors with the dependable product information they need, building buyer trust and leading to higher conversions.

Review management with Rich Snippets
Review management with Rich Snippets

To increase customer trust in the website as well as traffic and organic click-through rate we create a review system to the CCTVSecurityPro website. This review system had two parts, the first an automatic reminder to remind previous customers to leave a review on the website, this lead to a direct spike in customers leaving reviews. The second part of the system automatically created a rich snippet on each of the product pages creating a value-added “teaser” to each of the product pages showing review information, leading to a higher search engine relevance, rankings and click through rate.

Amazon Pay Integration in CCTV
Amazon Pay Integration in CCTV

By giving customers the ability to pay through Amazon Pay through the BigCommerce API integration, it allowed faster checkout and a higher amount of sales by drastically speeding up the checkout process for Amazon customers. At the early stage of BigCommerce and Amazon pay integration possibility, we have added the feature to the website which makes CCTVSecurityPros most valuable among the customers. As well as adding credibility and perceived security to the CCTVSecurityPro store by having the option to checkout through Amazon Pay.

The ResulT

Creating features which worked alongside the large budget PPC, created almost immediate results in the PPC account. The outcomes from our work allowed the company to perform better then the company has ever performed. The organic, and SEO efforts of the company will allow the company is gaining enough momentum to make CCTV Security Pros less dependent on PPC in the future. We expect SEO revenue to match or eclipse PPC revenue in the next year. The work done has created an ROI for CCTV Security Camera Pros and will continue to generate a positive ROI for the company.

 

CCTV Security Pros
Let's Talk
Let’s make it simple. No sales pitches or no more complications. Just a one on one conversation based on your requirements. And, experience our experts in action.
Get Started