Custom Site Wide Promotion Tools
With this customized site wide promotion tool, we provide total control to change overall website promotion percentage off. With single click, they can easily change the percentage off from 20% to 25% Off anytime without any issue. Moreover, with single update, they can update the message and color of percentage off sectoin. It will allow them to increase visits and traffic to the website as well as decrease costs of Google Shopping and paid ads, we implemented custom wide promotion tool. The benefits of this tool includes: Faster Promotion changes with minimum efforts and increase traffic to the CCTVSecurityPros website.
Custom Products Manuals Management
CCTVSecurityPros has a large collection of product manuals, to ensure that all product material was centralized in one place we created a custom product management system to manage all product information including item numbers, references, catalogs, SKU data, images and videos, translations, localizations, documentation, etc. They specifically require to show product manuals to product pages. Each product has different manuals and we have created such an option for them which made their work easier to add and display product manual to each product page. This led to a huge increase of CCTVSecurityPro’s revenue. Displaying information on directly on the website also led to a better customer experience as it gave all product information in one centralized page.
Dynamic Facebook Store Integration
To increase exposure to CCTVSecurityPro’s products, we created a dynamic connection between the eCommerce store and the Facebook shop, connecting CCTVSecurityPro with billions of Facebook users from across the globe. The integration through BigCommerce allowed an automatic syncronization between product information from the CCTVSecurityPro store to Facebook, allowing for any changes made on the store to be updated to Facebook automatically. This allowed a higher exposure, increasing both sales and conversions of the CCTVSecurityPros store.
In addition to the CCTVSecurityPro product management system having the ability to add product manuals and spec sheet, the other BigCommerce customization we created was the ability to add relevant videos. They require to display specific DVR/NVR videos, How to's videos to be displayed on relevant product pages. This proprietary custom video management helped to retain customers as relevant video and product information provides store visitors with the dependable product information they need, building buyer trust and leading to higher conversions.
To increase customer trust in the website as well as traffic and organic click-through rate we create a review system to the CCTVSecurityPro website. This review system had two parts, the first an automatic reminder to remind previous customers to leave a review on the website, this lead to a direct spike in customers leaving reviews. The second part of the system automatically created a rich snippet on each of the product pages creating a value-added “teaser” to each of the product pages showing review information, leading to a higher search engine relevance, rankings and click through rate.
By giving customers the ability to pay through Amazon Pay through the BigCommerce API integration, it allowed faster checkout and a higher amount of sales by drastically speeding up the checkout process for Amazon customers. At the early stage of BigCommerce and Amazon pay integration possibility, we have added the feature to the website which makes CCTVSecurityPros most valuable among the customers. As well as adding credibility and perceived security to the CCTVSecurityPro store by having the option to checkout through Amazon Pay.
Creating features which worked alongside the large budget PPC, created almost immediate results in the PPC account. The outcomes from our work allowed the company to perform better then the company has ever performed. The organic, and SEO efforts of the company will allow the company is gaining enough momentum to make CCTV Security Pros less dependent on PPC in the future. We expect SEO revenue to match or eclipse PPC revenue in the next year. The work done has created an ROI for CCTV Security Camera Pros and will continue to generate a positive ROI for the company.