With the product customization feature built for Lizzy’s Coffee, customers gained the ability to add text, messages customized fonts, images, and labels on each of the coffee bags designed. The system allowed the customer to preview the coffee there were to buy before making an order. Giving customers an unforgettable experience.
Custom Review Managementwith Rich Snippets Integration
Needing a way to collect reviews and display them on the website, we created a review portal to easily gather reviews from previous customers. Using the review portal, a notification would go out to the customer and send a review request. Customers then would have the ability to write reviews directly in the email and it would be submitted, the feature leads to an easier collection of reviews, as a customer were no longer forced to log in to the website. The reviews were then optimized for Google search engines, so each product would show in the search engines with the appropriate metadata and information. Leading to higher click-through rating on search engine rankings and higher ranking product listings.
Advance Customer Account Management with Guest Checkout
Guest checkout refers to the ability for shoppers to make a purchase from your store without logging in to an account or saving any information. The customer’s information is applied to one order only and is not stored for further reuse. By enabling guest checkout on the website, it allowed customers to check out faster and lead to less cart abandonment and higher conversions and revenue on the site.
One of the most essential pages of any e-commerce system is the checkout page. In almost every e-commerce business the checkout page can make or break the entire e-commerce experience. Lizzy’s Coffee needed a customized checkout that was fast and that encourage customers to finish their purchase. We tweaked the page to ensure the checkout was optimized for conversions and sales.
The website now has a more intuitive flow as well as a more polished design. The custom integrated UX designs for the personalization ensure that personalizing coffee is both easy and enjoyable for customers. Page views are up over 35% and site rankings have also increased dramatically. Additionally, the customization module has led to an increase in conversion on the website.