How do We increase Repeat Purchases?

Getting customers to buy multiple items — and spend more money on each order — is a great way to increase sales and revenue.
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What is Customer Lifetime Value (CLV)?


Customer lifetime value (CLV) is one of the key stats likely to be tracked as part of a customer experience program. CLV is a measurement of how valuable a customer is to your company with an unlimited time span as opposed to just the first purchase. This metric helps you understand a reasonable cost per acquisition.

Increase Per Customer Sales
Increase Per Customer Sales
Retain customers longer
Retain customers longer
Lower the cost to serve
Lower the cost to serve
Improve customer experience
Improve customer experience

When data from all areas of an organization is integrated however, it becomes easier to calculate CLV. At its simplest, the formula for measuring CLV is: Customer revenue minus the costs of acquiring and serving the customer = CLV. Functions can be added to this simple formula to reflect multiple purchases, behavior patterns, and engagement to predict CLV.

 A Measure of How Valuable a Customer Is

Why Focus on Increasing CLV?

Ultimately, you don’t need to get bogged down in complex calculations – you just need to be mindful of the value that a customer provides over their lifetime relationship with you. By understanding the customer experience and measuring feedback at all key touchpoints, you can start to understand the key drivers of CLV.

It’s a great metric when you have a multi-year relationship with a customer – say for a herbal or vitamin subscription. And it’s good for spotting the early signs of attrition – say, for example, you see spend dropping off after the first year as they use the subscription less and less.

Measure Touchpoints

Identify the touchpoints where the customer creates the value. Measure revenue at each touchpoint.

Integrated Buyer Journey

Integrate records to create the customer journey. Add together over the lifetime of that customer.

Why Focus on Increasing CLV?

What are Some of the Ways We Increase Your Repeat Purchases?

Our management process can be divided into 5 steps described below and almost all are fully managed by us so you can focus on the other aspects of your business.

Communicate With Your Customers
Maximize Customer Lifetime Revenue through Loyalty 
Communicate With Your Customers

To increase sales over time and build customer lifetime value, you must communicate with your customers on an ongoing basis. The secret to building a powerful brand is developing a relationship with customers that leads to brand loyalty and brand advocacy over time. That starts with consistently delivering on your brand promise, meeting customer expectations for your brand, and communicating with them to build brand trust.

Personalize & Segment Your Audience
Strategy Essentials: Personalization
Personalize & Segment Your Audience

Leverage dynamic content on your website and in your email marketing, so customers always see the most relevant offers to them. For example, show related products that customers might be interested in when they view specific products on your website or when they add certain products to their online shopping carts. This is a great way to increase sales per order!

Exclusivity & Special Discounts
 Offer More than a One-Size-Fits-All Approach

Exclusivity & Special Discounts

It’s important to recognize and reward your customers by creating exclusive offers and programs for them, particularly for your most loyal customers. Create frequent shopper programs and other loyalty perks that make your best customers feel special.

Get a 360 Degree View of Your Customer
Create a Unified Customer View
Get a 360 Degree View of Your Customer

Furthermore, make sure it’s extremely easy for customers to make repeat purchases from your business. For example, ensure your ecommerce store offers easy password and username retrieval, and offer to save shipping and payment information in customers’ accounts so repeat customers don’t have to type that information all over again. Every step that you can remove in the purchase process will increase sales.

Re-Enage Lapsed Customers
Smart Retargeting Tactics to Re-engage 
Re-Enage Lapsed Customers

What do you do to re-engage prior customers who haven’t purchased anything from your business or opened one of your email messages recently? You can’t expect them to become repeat customers if you’re not trying to re-engage them. You can do this through email remarketing. Send messages to customers who haven’t purchased anything from you in three months or who haven’t opened your email newsletter or promotional emails in six months. Offer them something special to come back and buy again.

Over 1,000 Proven Ecommerce Growth Hacking Tactics
10x opportunities to increase growth
Over 1,000 Proven Ecommerce Growth Hacking Tactics

Your business isn't based upon someone clicking an ad. Your strategy shouldn't be, either. Power your growth with 1,000+ tactics that increase ROI across your entire business. Get the tactics and strategies you need to increase your online business today.

Some of Our Many Success Stories

Powerful ecommerce success stories told by our customers about how Idevelopersquare helped them grow.

Idevelopersquare is the best e-commerce agency I have ever worked with, period.
From my perspective, it’s their business focus that makes them a nice partner to work with.
They’re highly responsive, deliver all scheduled tasks on time, and work around the clock.
Our Consultants Will Guide You, to Growth
A Faster Path to Growth, Techie meets business
Our Consultants Will Guide You, to Growth

We firmly believe that projects should be guided from start to finish by experienced consultants with development, graphics, and management experience who can understand both the business processes and the technical aspects to address our clients’ needs. They will also be your primary contact with our team and will help coordinate the project.

All of our consultants have a minimum of 5 years of experience and go through extensive training.

Do you want us to develop a free strategy for increasing your company's e-commerce revenue?
Kaz Bigus
Kaz Bigus
senior business development expert
I put aside a few hours every week to have one-on-one strategy phone calls with online business professionals such as you. No gimmicks. No sales pitches. Just a 45 min conversation with regards to your business where we are going to map out an approach for growing your conversion rates and increasing your company's revenue as well as profits.
I carry out a limited number of these kinds of sessions monthly, and they book up quickly. Locate a spot on my calendar by clicking below.
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