Outcome Oriented Methodology

EOS is a sophisticated methodology we created after over 300 clients for the development of successful ecommerce sites.
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Building Profitable Businesses, Not Just Websites.

Regardless of whether you're starting a new e-commerce website, re-platforming a current one, or perhaps seeking to improve your existing online presence, you require a partner who knows about your business and its online potential.

A Method that our Team Specially Designed to Help the Strategic Planning of Ecommerce Store

Our E-commerce Objectives Specification is a strategy that we specially designed to assist in the strategic planning of e-commerce sites. EOS integrates online business best practices with in-depth business experience throughout many industries and consists of separate stages for research as well as strategy, along with planning, and information architecture.

Step # 1 - Ecommerce Objectives Specification

Research & Strategy

As a strategic partner respected by Fortune 1,000 brands, we simplify and improve each touchpoint of your online commerce business.

The basis of a profitable e-commerce website is a clearly articulated approach. Understanding what we would like the website to achieve, both for our business as well as for our users, informs the decisions we make regarding every facet of the site.

Client Interviews
  • Company vision, mission, tagline, strategy business proposition, branding
  • Industry completeness, naming and terminology, growth rate and direct competitors
  • Product attributes, variables, terminology, 80/20
  • Ecommerce site objectives and business goals
  • Existing site analytics
Understanding Target Audience
  • Understanding primary, secondary and tertiary
  • Demographic, gender, age, socio-economics, geographic location, web savvy, specific needs
  • Exposure to current product
  • Brand oriented
  • Price oriented
Competitive Analysis
  • Take a look at direct competitors (online) Online business site layout, model and unique functionality.
  • Discover with what competitors succeed online and with what they don’t.
  • Investigate opportunities using online media
  • Search for indirect competitor offerings
  • Analyze similar niche sites to learn more
SEO Keyword Research
  • Keyword relevancy: do your site’s products/services satisfy the query?
  • Keyword popularity: does the query have significant search volume?
  • Keyword clarity: is “apple” a fruit or related to iphones?
  • Commercial factors: does the user typing this query wish to buy? Or easily learn? We would like to target shoppers first.
Managing Objectives & Client Expectations
  • Desired features and functionalities to support product and user
  • Timetable till product launch
  • Desired market share for Ecommerce site
  • I want to be like…examples of model Ecommerce sites
  • Initial and monthly budget to support project development and maintenance
Deliverables: Research Findings

The building blocks of a profitable E-commerce website is a correctly articulated technique. Understanding about both:

  • What we want the site to accomplish for our business
  • What we want the site to accomplish for our users
  • Supports all decisions we need to make regarding all facets of an Online business website.
Outcome of This Phase

A clear idea of what the Online business website is about and precisely what the site visitors desire.

STEP # 2 - ECOMMERCE OBJECTIVES SPECIFICATION

Planning

Translating the requirements of the users and the goals of the online business website into distinct needs for the content and features of the site.

Prioritizing Target Audience & Personas
  • Determine primary, secondary and tertiary target audience according to research findings
  • Define personas (articulated summary of the functions, requirements, motivations, and atmosphere of your company's defined site users)
  • Draw possible scenarios (case studies) for each of the personas
User & Functional Requirements
  • Define basic site functionality
  • Define advanced and unique site functionality
  • Characterize custom user requirements (for each persona)
  • Define user profile management requirements
  • Locate transactional features (shopping process, integration with backend systems such as inventory system, POS software, etc.)
  • Define administrative functionality and requirements
Search & Content Requirements
  • Content types and formats
  • Content management requirements, authorizations, workflow
  • User generated content areas, moderation, workflow
  • Specify search behavior and advanced search capabilities to assist quick location of data
  • Auto complete sources, automatic spell corrections, similar terms display
Technical Requirements
  • Expected user volumes
  • Security needs (is the website a secure website, rules for passwords, secure shopping cart)
  • Performance requirements (i.e. page load time)
  • Support requirements
  • Database sizes and types
  • Supported browser types, including browser resolutions
SEO Requirements
  • URL structure definition
  • Homepage and all landing-page content accommodation
  • Metadata scripting
  • Dynamic sitemaps management (XML/HTML)
  • Robots.txt file definition
  • Custom 404 page content and structure
  • Internal search management and tracking
  • Analytics code implementation
Landing Page User Requirements
  • 80/20 Landing page mapping
  • Landing page layout and structure
  • Landing page cross links and cohesiveness
  • All tab content must be indexable
Creative Brief
  • Returns our focus on those areas of the site our users are going to discover first - the visual aspects of the site
  • Includes the brand identity, the kind of audience, the “story” the website needs to tell, the tone as well as imagery which the site must take on
Deliverables: Ecommerce Requirement Specifications

Converting users requirements and E-commerce website goals into distinct needs for what content and functionality the E-commerce website will provide.

Outcome of This Phase

A list of all needs - provides the scope of what's going to be a part of the final product.

STEP # 3 - ECOMMERCE OBJECTIVES SPECIFICATION

Information Architecture

The fitting together of all needs and progression of a purposeful design for the online business site. The functional Design gives structure to the goals of needs, finding out particular elements of interface, navigation information design.

Navigation Tree
  • Assists direct users surfing in the website to ascertain positive user experience
  • Create a precise taxonomy of all of the elements of the Online business website
  • Cluster similar items into groups
  • Prioritize groups by importance
  • Highlight important items and place in higher location in tree
  • Add navigation aids – sitemaps, quick links, cross links
Labelling & Thematic Architecture
  • Define a distinctive and clear label for every item in taxonomy (such as the label utilized for a particular product category)
  • Make sure labeling is in correlation with SEO needs
  • Make sure there is no semantic overlap between labels
Detailed Functional Design
  • The functional design makes sure that customer precisely understands what the scope of work is
  • Designers and software developers understand just how and what they need to implement
  • Discovers all capabilities on a page and where to place every item
  • Prioritizes skills - the most crucial capabilities are prominently positioned on a webpage
  • Sketch all website pages from the homepage as well as landing pages to particular web pages
User Experience Guidelines
  • UEX guideline needs to assist creative designers and software programmers to build an easy to use an app.
  • Set quantifiable usability goals for an app (time, accuracy, all-around success, user happiness)
  • Define how specific design elements behave.
  • Define non-standard user interface components
Deliverables: Wire-Frames and UEX Guidelines

Syncing all needs to build a functional design for the Online business website. The functional Design provides structure to the mass of needs, finding out distinct areas of interface, navigation as well as information design.

Outcome of This Phase

The results make it possible for us to provide a clear visual prototype of the online business website as an approach to connect with the customer, visual designers, content experts, and developers.

STEP # 4 - ECOMMERCE OBJECTIVES SPECIFICATION
Design

Start discovering the initial visual design concept as well as interaction options by concentrating on style, tone, information design, user interaction, rich media composition along with other user interface elements. Whenever the visual design concept is approved, we implement the Design on all pages.

Visual Concept
  • Keep a design kickoff meeting, ask queries and survey to stakeholders in a project.
  • Feedback is understood and the adjectives and themes identified are translated into design principles like balance and emphasis.
  • Visual language is focused, Style Tiles are utilized to provide the customer with a point of reference to assess if you both are on the same page.
  • We iterate Style Tiles. Iterating on Style Tiles is a more straightforward and more direct method of improving a visual design, which makes them an excellent choice for reaching the final goal quicker.
Visual Design
  • A primary color palette - This must include 1-3 primary colors and 2-3 secondary colors (Black and white count).
  • A primary logo mark and word mark.
  • A secondary logo mark or Word Mark or both - We create this for use in the place of your company's primary logo, as an accent on the site.
  • Fonts - These could be as simple as Helvetica, or they could be custom-built. If you’re searching for user-friendliness, choose a widely-distributed font which is available on all computers. If you'd like something far more unique, you'll be able to select a lesser-known font or perhaps construct your own.
  • Some form of texture - This could be a complicated pattern or a simple color overlay which you place on top of photography. Regardless of what you do, ensure that the textures you incorporate could be used on anything from printed pieces to your company's site.
  • Tips for photography - These don’t have to be in-depth, but provide a general idea of which kind of photography is “on-brand.” Would you like to see people in your company's pictures? Do you need to view their faces? Should photos be Posed or more dynamic?
Front End Visual Style Guide
  • Front-end style guides are a modular collection of all of the elements in your company's product’s user interface, along with code snippets for developers to copy and paste as required to apply those elements.
  • A part of the UI style guide is standard UI components such as buttons, form-input elements, navigation menus, modal overlays, as well as icons.
  • A front-end style guide is both a deliverable designed by the UX team (in collaboration with the engineering team, usually) and a tool utilized by the whole team for keeping steady, flexible product design in a modular format.
Deliverables: Style Guides & Style Templates

These deliverables assist in forming a common visual language amongst the designers as well as the stakeholders and offering a catalyst for discussions around the preferences and objectives of the customer.

Outcome of This Phase

The result is a vibrant, innovative website design which shapes the user experience and confirms the e-commerce website credibility.

STEP # 5 - ECOMMERCE OBJECTIVES SPECIFICATION
Development

Based on the customer's level of technical knowledge and resources, our engagement in development could be minimum or extensive.

Our technical functions consist of client- and server-side development, e-commerce, CMS and integration with accounting, ERP, and CRM software. Quality assurance and usability reviews are carried out within the testing environment.

Front-end & Client Side Application Development
  • A blend of programming and layout which strengthens the visuals and interactions of the web.
  • The beautiful exterior which gives the house character, or the host who invites guests in and ensures they feel at home.
  • Front End Development is the coding, which supports the site appear attractive and consists of languages like HTML Javascript
  • Front End Development comes with the code which makes sites mobile-friendly as well as responsive
Back-end & Server Side Application Development
  • It’s the framework that enables data to get shared throughout accounts or people. It’s the adhesive that holds the web together.
  • If a site had been a plant, back-end web development would be the root system. It’s the element that offers the energy (food and water, in this case) which powers the plant and makes it possible for it to grow.
  • Backend Development consists of building databases and extracting data from databases, and languages like Asp.net, and PHP
APIs & 3rd Party Integration
  • Customer Experience Applications: They are applications that improve the customer’s experience on your company's site by providing additional capabilities, tools or services.
  • Marketing, Analytics, and Performance Measurement Applications: These elements are similar to a “Big Brother” that, behind the scenes, monitors and keeps track of customer transactions as well as your website’s effectiveness.
  • Business Operations Management Applications: They are “back-office” applications which need integration with your company's online business website for the best smooth-running, effective business operations as well as supply chain management.
SEO Components Setup
  • We give ecommerce-specific tactics needed to increase organic search traffic
  • Elements like: Website Architecture, Keyword Optimization, Crawl Optimization are reviewed to ascertain optimum SEO compliance
  • E-commerce Pages, which includes - Homepage, Listing, and Product Detail pages are evaluated from an SEO viewpoint to make sure the website is SEO optimized
QA & Testing
  • Testing Functionality
  • Testing E-commerce Application Workflow
  • Payment Gateway Functionality
  • Performing Security and Vulnerability Assessments
  • Checking Compatibility With the Web Browser
  • Testing Mobile Responsiveness
Usability Analysis & Optimization
  • We compare an e-commerce website with  642 user experience guidelines prioritized by UX influence to enhance the User Experience efficiency and conversion rate of your company's e-commerce website.
  • View the gap between your company's effectiveness and the top-rated e-commerce websites’ UX performance and discover what it usually takes to build an interface which outperforms them.
  • Find out what design patterns to A/B test and precisely what to test.
Deliverables: HTML, Front End, & Back End Development

Ecommerce site is constructed and the following elements are delivered: 

  • HTML Templates
  • Front End Development
  • Back End Development
  • Integrations Implemented and Tested
  • SEO Tested Checklist
  • Functionality Tested Checklist
  • UX Tested Checklist
Outcome of This Phase

We create, test, and build a website entirely according to best practices all through multiple fields such as - SEO, UX Design, and front-end as well as back-end technologies.

STEP # 6 - ECOMMERCE OBJECTIVES SPECIFICATION
Migration & Launch

Whenever the entire development is complete, testing is carried out - along with the customer's internal department - on the website within a live production environment. Deployment, as well as launch phase, make sure all of the elements are functioning and operating under load, and that traffic is originating from search engines like Google effectively reaches new landing pages.

Content Migration
  • All of the content is copied over
  • Your entire rich media - i.e., images as well as video files - will be downloaded and stored into a database
  • All photos will be compressed and enhanced before being re-uploaded on the new website
  • Title, description and other tags are optimized for keywords
SEO Pages Synchronization
  • Check and redirect old URLs
  • Review your Metadata
  • Implement schema markup
  • Check for duplicate content
  • Generate and Submit Your XML Sitemap
  • Ensure analytics tracking code is working
Setup Application on Live Environment
  • Test 301 redirects in Pre-Production
  • Request CDN Change & Test CDN Change in Pre-Production
  • Change DNS Records
  • Ensure SEO has been Approved
  • Ensure Anyaltics has Been Approved
  • Test Domain Mapping in Pre-Production
Performance, Site Speed & Load Testing
  • Images have been optimised
  • CSS & Javascript is minified and combined
  • Enable gzip compression
  • Ensure only necessary fonts, weights and character sets are installed
  • Run and pass, Google and Webpage speed test 
  • Incorporate CDN / Caching as required
Deliverables: Site is Live

The e-commerce website is all set for launch and, ready to go live elements incorporated are:

  • Content and Products are Ready for a Live Environment
  • SEO Final Checks Set and Ready for Live Enviroment
  • All Performance Tests are Done
Outcome of This Phase

The site is all set to go live and prepared to begin generating ROI, and delivering your organization goals.

Benefits of Ecommerce Objectives Strategy (EOS) Methdology

Our customers immensely love our EOS methodology. Here's why:

Attracts New Customers

It ascertains your website features a search-engine friendly architecture, which then quickly creates traction along with targeted traffic.

Increases Sales

It prepares for a structured sales process, which then helps make conversion rates and average ticket prices rise.

Boosts Customer Loyalty

It is mainly responsible for a pleasant, relaxed shopping experience, which then results in happy users who love to come back for more.

Enhances Customer Service

It prepares for the integration of revolutionary online store tools, user communities, along with online assistance, which then helps in keeping clients involved as well as happy.

Reduces Costs

It assists to enhance administration performance and boost process automation, which then pushes administration expenses down.

Scales as Needed

It plans for maximum freedom and scalability, which in turn assures that your company's website effortlessly fits future needs.

Do you want us to develop a free strategy for increasing your company's e-commerce revenue?
Kaz Bigus
Kaz Bigus
senior business development expert
I put aside a few hours every week to have one-on-one strategy phone calls with online business professionals such as you. No gimmicks. No sales pitches. Just a 45 min conversation with regards to your business where we are going to map out an approach for growing your conversion rates and increasing your company's revenue as well as profits.
I carry out a limited number of these kinds of sessions monthly, and they book up quickly. Locate a spot on my calendar by clicking below.
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