Tracking Marketing Campaigns
IdeveloperSquare enables you to track your company's online campaigns efficiently. Through IdeveloperSquare, you will get a complete snapshot of your company's comprehensive marketing strategy along with actionable metrics.
Once you link your site with a URL like http://www.mydomain.com/?campaign=banner1, the statistics will reveal the number of people who originated from the given campaign. Or you could assign a landing page to the specific Campaign.
In case a user registers on your company's site, the system saves the campaign as well as the URL they originated from, so you're able to recognize later the Campaigns which brought new customers.
Web Analytics Metrics
Idevelopersquare monitors the following statistics on a yearly, monthly, daily, and hourly basis providing you with information almost immediately.
View metrics such as page views, file downloads, visits, referrals, campaigns, conversions, countries, browser types, invalid pages, aggregated views of RSS feeds, and events
Nevertheless, a large number of visitors does not mean a site is profitable. Monitoring the number of conversions is essential. A conversion is a thing that provides you value - for instance, a visitor registration, placement of an order, registering for services, or a signing up for a company newsletter. Idevelopersquare keeps track of conversions like orders, newsletter signups, or registrations utilizing simple code.
You'll be able to track conversions along with campaigns to determine which campaigns result in most conversions. It's also possible to generate different customized reports that fit your unique needs.
Google Analytics Integration
With the Google Analytics E-commerce Tracking feature in Idevelopersquare , you could connect specific product, order, and client journey details with Google Analytics to acquire useful insights into visitor behavior. Using Google Tag Manager, obtain a broader summary of your company's audience as per demographics and buying actions, and optimize how you do e-commerce on your company's websites.